Social Impact Report 2013

100% of professional carers felt our products helped to improve the quality of their care.

100% of professional carers felt our products helped to improve the quality of life of their residents.

76% of family members felt our products helped to improve the quality of time spent with their loved ones.

6,855 people have seen an improvement in their quality of life.

Who do we affect?

During the 2012/13 financial year Active Minds sold 7,158 products, 75% were sold to healthcare industry clients, which includes Barchester Healthcare and Age UK, and 25% to the family and friends of those living with dementia.

To establish the social impact these products were having a survey was sent out to all our clients. The survey was completed by 7% of all clients and 34% of those that viewed the survey. This data has then been extrapolated to establish the business’s total social impact.

How do we affect them?

Healthcare Professionals

100% of carers said the products had improved the quality of their care.

100% of carers said the products had improved the quality of life of their residence.

Family and Friends

73% of family members said the products had improved the quality of time spent with their loved ones.

76% of family members said the products had given people with dementia a sense of satisfaction.

76% of people with dementia saw an improvement in their quality of life.

Impact

Results from the survey showed that Active Minds products had helped to improve the quality of life of people with dementia and their carers. Our products have provided meaningful and achievable activities that have offered people with dementia a more active and enjoyable life. As well as a valuable tool to help them reconnect with their loved ones.

Based on the survey results Active Minds has helped to improve the quality of life of over 6,855 people during 2012/13. This represents a considerable improvement on last year and one we hope to continue improving into 2013/14.

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