Social Impact Report 2012

100% of professional carers felt our products helped to improve the quality of their care.

100% of professional carers felt our products helped to improve the quality of life of their residents.

88% of family members felt our products helped to improve the quality of time spent with their loved ones.

5,200 people have seen an improvement in their quality of life.

Output

Over the past 12 months Active Minds has sold 5,500 products, of which 40% were sold to healthcare industry clients, including the NHS and Alzheimer’s Society, and 60% to the family and friends of those living with dementia.

On the 23rd June 2012 Active Minds conducted a survey of its clients to establish what social impact the products were having. The survey was sent to 1155 clients and 140 were completed. Please note that data has been extrapolated to estimate overall impact.

Outcomes

Healthcare Professionals

100% of professional carers felt the products helped to improve the quality of their care.

100% of professional carers felt the products helped to improve the quality of life of their residence.

Family and Friends

88% of family members felt the products helped to improve the quality of time spent with their loved ones.

83% of family members felt the products had given the user a sense of satisfaction.

80% of family members felt the products helped to improve the persons with dementia quality of life.

Impact

Active Minds products have provided its clients with real social benefits; helping to improve the quality of life of people living with dementia as well as those caring for them.

By providing age appropriate and achievable activities, Active Minds offers people with dementia rare moments of satisfaction and pride. As well as a valuable tool to help them reconnect with their loved ones.

Based on these outputs and outcomes Active Minds has helped to improve the quality of life of over 5,200 people in the last 12 months.

A figure that is set to grow into 2012 as the brands awareness and product range continues to expand.

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