About Active Minds

Active Minds grew from experience, knowledge, and a desire to improve the quality of life and relationships for people living with dementia and their caregivers.

How it Started

Activities for Residential and Nursing Homes

Active Minds clients now include many individual carers, the NHS, Age UK, and Bupa, with products selling across Europe and North America.

There are approximately 5.4 million Americans living with dementia, and an estimated 36 million people worldwide. Active Minds hopes that by providing meaningful and engaging activities for nursing homes it will help reduce problems of depression, boredom and isolation so commonly associated with dementia. Our recent social impact report showed that 100% of professional carers and 80% of family members felt the activities improved the quality of life of people with dementia.

With many more products, already under development, Active Minds is dedicated to continue improving the quality of life of people living with dementia, their families and caregivers.

Social Impact Report

Active Minds continually measures its social impact to establish the benefits our activity products are having on the lives of those living with dementia. We use this data to continue making improvements to our products and development process.

91% of carers felt products improved well-being

91% of carers felt products reduced frustration

86% would recommend Active Minds products

103,300 people have seen an improvement in their quality of life so far

The Team

Active Minds grew from experience, knowledge and a desire to improve the quality of life and relationships for people living with dementia, and those caring for them.

Ben Atkinson-Willes, Founder

Ben Atkinson-Willes


Alice Osborne, Head of Design

Alice Osborne

Head of Design

Sam Thomson, Business Development Director

Sam Thomson

Business Development Director

Greg Wilson, Head of Operations

Greg Wilson

Head of Operations

Burcu Turkay, Designer

Burcu Turkay


Samantha Leech, Office Manager

Samantha Leech

Office Manager

Simon Edwards, Accountant

Simon Edwards


Mary Collis, Chair

Mary Collis


Martin Riley, Investing Director

Martin Riley

Investing Director

Stewart Black, Non-Executive Director

Stewart Black

Non-Executive Director

Sylvie Silver, Advisory Board Member

Sylvie Silver

Advisory Board Member


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