Since 2010 Active Minds has been researching, designing, and developing activity products to assist people with Alzheimer's and other types of dementia and to enjoy activities that will improve the quality of their lives.
Our mission is and will continue to be, to create positive, mindfully designed, human-centered activity products and games to help people lead active lives. We create positive, well-made, human-centered, and evidence-based activity products and games with an ambition to offer more people a better quality of life.Read more
Our award winning Complete Kit contains a wide range of evidence-based and tested resources specifically designed to engage people with dementia. Supporting all members of the team to deliver spontaneous activity sessions and evidence person centered care.
Active Minds is a company built on years of research and personal experience. A close working relationship with Barchester Healthcare and Kingston University has allowed Active Minds to bring together knowledge, experience and research to create some unique activity products and games designed for people with dementia.
Active Minds continually measures its social impact to establish the benefits our activity products are having on the lives of those living with dementia. We use this data to continue making improvements to our products and development process.See our reports
96% of carers felt products helped to reduce boredom and frustration.
96% of carers felt product helped to evidence person centered care.
63% of families felt the products helped to reduce the stress of caring for someone with dementia.
51,300 people have seen an improvement in their quality of life so far.
Read our latest news and updates around the topic of dementia